We often help clients whose business components are undefined or mis-aligned. Those components might involve their: business model; available technology; customer profile; deployed performance; tactical objectives; or resources.

We use diverse, complementary approaches, taking from the best of accepted standards and adding our own groundbreaking proprietary approaches. From high level strategy to tactical project management, we tailor-make a comprehensive solution for each challening engagement.

Typical Realignments:

  • Strategic Business Model and Technology
    Among many possible approaches, we analyze the technology portfolio, evaluate available solutions, and define performance targets.
  • Tactical Objectives and Resource
    We deliver deployment cost estimation, project requirements analysis, technology road mapping, resource gap analysis, quick win capture, contingency planning, and complete project management.
  • Market and Deployed Performance We are prepared to define the market metrics, quantify the profitability potential, derive performance requirements, segment customers, profile priority customers, and analyze the client’s competitive position, and much more.

The fareENOUGH Quantitative Operational Methodology (fQOM)

fQOM (fareENOUGH Quantitative Operational Methodology) is a unified, proprietary, quantitative framework for any executive business decision with operational implications in the travel and transportation space.

Topographical representation of optimal ROI

fQOM has its roots in the technology market analysis model fQVM, a value-based segmentation model introduced in 2007 to guide the product decisions of aviation technology vendors. fQOM expands fQVM's original capabilities, from applicability to select technology decisions to applicability to any type of decision with travel or transportation operational implications, by any entity involved either directly or in an ancillary role.

Among the answers obtained with fQOM are: how the benefits of a specific initiative to a specific adopter change with a different set of deliverables, the comparative benefit balance of different solutions, the right price for what a technology offers a specific customer, the added value of a facility expansion to its users, and the most important performance dimensions for new functionalities a vendor is considering, in addition to many others. Among the instances of these are an application of fQOM to in-flight passenger connectivity decisions and an application to reservation system conversion decisions.

fQOM is based on fareENOUGH's first-hand knowledge of the businesses in question, and is designed to apply to any combination of situations, and to work in combination with other standard and proprietary methodologies. For these reasons, fQOM is immediately deployable by fareENOUGH's clients with minimal adaptation, leading to radically more favorable timeframes, as well as more complete and reliable answers, compared to other consulting approaches.