Rockwell Collins International implements fareENOUGH Quantified Valuation Model (fQVM) for strategic analysis of on board automation market potential

Looking for an answer as to the viability of paperless cockpits and onboard airline automation, Rockwell Collins Inc. engaged fareENOUGH, LLC to conduct a strategic analysis and review of the on-board automation market, including: strategy; business plans; product line; and customer base.

A sophisticated value model based on critical segmentation variables (customer operating characteristics scoring high on value sensitivity and variability) was created to assess the possible value the solution might provide. Concurrently, an informal market survey of selected aviation executives and industry experts was undertaken to review model assumptions and assessing customer perception of solution value. Finally, a brief summary of possible areas for strategic partnering was developed to highlight the potential value enhancing opportunities available. This model was the first official use of fareENOUGH's unique Quantitative Value Model (fQVM), wherein sophisticated mathematical modeling allows for quantified costs and resource estimates for major strategic decisions.